Emergency Management Commissioner Craig Lapsley recently launched this year’s Summer Fire Campaign.
The campaign features a new TV commercial that will air across Victoria from tonight, encouraging people to leave early before a fire instead of adopting a ‘wait and see’ approach.
The commercial aims to capture the feeling of uncertainty of waiting and seeing what will happen next – a situation that too many Victorians find themselves in each summer.
Last summer, more than 4,600 bushfires and grassfires burned across the state and this year’s forecasts indicate a fire season more active than the last.
CFA research following the 2013-14 season found that three quarters of Victorians believe they will be told when to leave by emergency services.
Mr Lapsley, who features in the new commercial, said this suggests that people are waiting for a fire truck to show up at their house or to receive a warning on their phone before they act.
The commercial also mentions that four out of five bushfire deaths happen close to home.

www.youtube.com/watch?v=pbSWJFPfjdo


  • Published: 11 years ago on December 20, 2014
  • Last Modified: December 20, 2014 @ 6:12 am

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